Storytelling Marketing

 When you tell a story, it puts your listener--your prospect or client--into a receptive state where they accept with ease what you're telling them. They bypass the resistance that has been built up in our cynical times. And when you can touch the heart of a prospect, it makes them feel important. These feelings can be tapped into with stories.

In order to persuade people, you need to have the faith and belief of your prospects. Facts do not accomplish this rapport.

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